Friday, January 07, 2011
Vestel and DIVA AG sign universal Viewster
deal.
Digital movie content distributor DIVA AG has announced a global
deal with Europe's largest manufacturer of TV sets and related
consumer electronics devices, Vestel Group.
Under the deal Vestel, which manufactures around 7 million units a
year under some 100 retail brandnames, will carry DIVA's Viewster
VoD application in over 100 different territories.
"We are delighted to partner with Vestel Group,", said Richard
Ganter, SVP Partner Alliances at DIVA AG. "Vestel has an unrivalled
portfolio of consumer electronics brands offering connected
devices, and we will be making available DIVA's very best
multi-language video on demand TV content to them. All of Vestel
Groups TV consumer segments and brands will benefit from Viewster's
high quality day and date releases and outstanding catalogue movie
content."
Viewster first VoD partner for Vestel.
The Viewster deal makes DIVA AG Vestel Group's first VoD partner,
at a key strategic time for the company.
Vestel will ship DIVA's Viewster offering on its branded connected
devices as of January 2011 in more than 40 countries across Europe,
where Vestel's goods account for some 16% of the LCD TV market and
some 25% of the digital set-top-box market.
Hakan Kutlu, Deputy Director for Vestel Group commented, "This
agreement with DIVA AG offers us immediate access to high quality,
multi-language movie and TV content across all relevant
territories. DIVA is an outstanding and fast moving company that
will ensure our customers can enjoy the very best content whenever
they wish, and wherever they are."
Viewster's impressive benefits set for Vestel
customers.
DIVA controls an extensive catalogue of classic and current
Hollywood movies and award-winning independent films and TV series,
adding action, comedy, thriller and other popular genre new release
movies (along with further TV series) on a continuous basis. The
company refreshes some 20 percent of its catalogue each year, with
each title being offered for at least 3 months, promising a
consistently varied and exciting choice of viewing for Vestel
customers.
Wherever possible, consumers purchasing branded connected TV's, set
top boxes and other devices made by Vestel will also be able to
enjoy Viewster's day and date releases and free, advertising
supported, content.
Additionally, Vestel connected equipment users belonging to
expatriate communities will now be able to locate and view
favourite minority content, with Viewster providing access to the
best Turkish, Russian and Arabic movies and drama series.
____________________________________________________________________
About Viewster
Founded in 2007, DIVA AG is a privately held company based in
Zurich, Switzerland with offices in San Jose, Berlin, New York,
Paris and London. Through its DIVA Pro brand, the company is a
leading supplier of movies, TV series and short form contents,
delivering content to video on demand platforms and connected
devices globally. DIVA's customers are over-the-top platforms, IPTV
operators and device manufacturers in Asia, Europe, Middle East and
the USA. The content focus is on award-winning films, true classics
and genre content. Content management, normalisation, secure
delivery and reporting are handled by DIVA's proprietary software
platform. DIVA's direct to consumer service, Viewster, launched in
beta during November 2010, and will formally go live with all
features in Q1 2011.
About Vestel
The Vestel Group is composed of 25 companies operating in
manufacturing, technology development, marketing, and distribution
fields in the consumer electronics, digital technologies, and
household appliances, with EUR 3.7 billion turnover. Vestel is the
largest TV manufacturer in Europe accounting for 16% of the LCD TV,
as well as 25% of the digital set-top boxes markets in Europe.
www.vestel.com.tr
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